In this episode, Mike and Wendy dive into the essentials of online marketing and artificial intelligence (AI), as discussed in Chapter 1 of Stephen Scott’s 2024-2025 Beginner’s Guide to AI in Affiliate & Network Marketing. They explore how online marketing can provide global reach and targeted engagement, especially beneficial for network and affiliate marketers. The episode unpacks simple online marketing steps, such as defining goals, identifying audiences, and leveraging platforms effectively. Mike and Wendy also discuss AI’s role in enhancing marketing through automation, personalization, and data analysis, highlighting practical tools like email automation and chatbots that streamline engagement and boost productivity.
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