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Consulting

Listen ⇨ Learn ⇨ Collaborate ⇨ Develop ⇨ Implement ⇨ Validate

As your expert consultant I take a highly collaborative approach to understanding your current business methodologies and more important, developing comprehensive strategies to ensure your long-term corporate objectives are achieved.

In doing so, I believe any strategy should include the following 'pillars' of network marketing success:

  • Community
  • Activity
  • Retention

Community

Most network marketing companies focus on building organizations that generate sales however, network marketing companies can achieve higher and more sustainable revenues by incorporating global community building strategies into every aspect of distributor engagement.

Perhaps the worst experience a network marketer can have is feeling like they're all alone, not connected to or engaging with other distributors. Yes, many companies do send messages to their members via e-email, but there's nothing like developing a REAL relationships with other distributors. One that doesn't simply focus on "What have you done for me lately!".

Distributor back-office environments can be enhanced (configured/re-designed) in ways that will promote robust and meaningful interactions among distributors; ultimately creating deep and lasting friendships.

Activity

Distributor activity represents the gold standard for many network marketing companies. However, activity does not always translate to productivity, which is the best driver of success. Maximizing distributor activity/productivity requires careful coordination of distributor training, task assignment, and real-time monitoring and validation of results.

Retention

Low distributor retention rates have been and remain a major problem for network marketing companies. Why do distributors leave or simply stop working? A) They're not making money. B) They are not having fun. C) They are not receiving the level of support they want and deserve. Maximizing distributor retention requires surrounding each distributor with a cocoon of engagement and support.

Simply posting a website and expecting results for your business isn't going to work. You need a comprehensive web marketing strategy.

Companies have been using technology for many decades however, few things have changed. First of all, consumer expectations are very, very different now. I know that around 80 percent of companies are researched online before an individual deepens their brand engagement.

Moreover, the vast majority of consumers prefer using the Internet for interacting with companies. The companies that recognize, understand and respond to this new paradigm will thrive well into the future.

Comprehensive Digital Strategy

A fully comprehensive global digital strategy begins with identifying your target audience. Once you have identified your target audience(s) the next step is developing your content messaging. This is where many companies drop the ball in failing to recognize the regional and cultural differences that make a "one size fits all" approach highly ineffective ... and in some cases, insulting. This applies not only to marketing content, but training and back office tools as well.

The final step in an effective global digital strategy is deciding which interactive marketing tools (platforms) are best suited to deliver your messaging to your target audience. This step is definitely more challenging than it might seem and requires a clear understanding of currently available interactive marketing resources and more importantly, how to coordinate their use and deployment to maximize the global reach and effectiveness of your messaging.

Navigating the digital landscape is crucial to your companies long-term success. Having real-time access to expert knowledge and guidance will significantly improve your global growth and bottom line.

The Future is Now!

Does your company have a global digital strategy? If you have to think about the answer you do not have a digital strategy. And as a result, any plans you have for global affiliate or revenue growth will most likely fall short of expectations. Consumer expectations have changed and companies must develop and deploy an effective global digital strategy to not only survive, but thrive.

I help companies design and implement comprehensive global digital strategies that enhance the consumer experience, improve retention, maximize activity and drive global revenue growth.

There are several internet marketing channels and technologies that enable companies to accelerate their global growth. Whether your network marketing company is already established in multiple countries or your just getting started, you can achieve your global expansion goals by optimizing your corporate web site and utilizing the right mix of available channel marketing technologies.

Ten years ago a successful online campaign would have probably started with what should you put on your website. But today's successes begin in the form of internet marketing consulting plans developed to reach your specific business goals. I take time to fully understand your network marketing business so that I can answer questions like:

  • What pages on your current site are used the most and are they converting?
  • Should your company embrace social media channels like Facebook, Twitter and LinkedIn?
  • Would a mobile website or app be appropriate for your primary audience?
  • How can I validate the success of your internet marketing plan?

Web Site Design

Successful global expansion of your network marketing company requires expert optimization of your entire corporate web site, including your distributor back office. Your distributors are your most loyal "brand ambassadors" and as such, providing them with a positive user experience, online marketing tools and training will improve distributor, product and revenue growth.

To help maximize the effectiveness of your corporate web site I provide expert consulting in the following areas:

  • Content and Brand Messaging
  • Information Architecture
  • User Experience
  • Search Engine Optimization
  • Mobile Optimization
  • Back Office Design
  • Converting Customers to Distributors
  • Sales Cycle Tracking
  • Research and Analytics

Most companies measure success by revenue growth. While this metric is important it does not provide enough insight into the companies performance.

I help companies design, implement and track key performance metrics that provide valuable insights into their company's success. More importantly, we help you devise marketing strategies based on real-time insights to keep you pointed in the right direction.

My proven expertise enables me to help you:

  • Define Key Performance Indicators
  • Quantify Performance Benchmarks
  • Implement Predictive Marketing Strategies

Key Performance Indicators (KPI)

Key Performance Indicators are quantifiable measurements, agreed to beforehand, that reflect the critical success factors of an organization. They differ from company to company however, generally speaking KPI's are:

  • Global Sales Revenues
  • Total Customers
  • Active Customers
  • Web Site Visits
  • Product Purchases
  • Repeat Product Purchases
  • Membership Renewals
  • Training Registrations
  • Discussion Forum Comments
  • Back Office Logins
  • Order Volume Per Distributor
  • Order Volume Per Customer

Quantify Performance Benchmarks

Most likely, your database contains a wealth of information that would enable us to accurately benchmark (quantify) each of your KPI's. I will work with your marketing team and database programmers to quantify each of your KPI's. Once each KPI has been quantified we will design and implement programming that enables you to monitor your companies performance against each KPI in real-time.

Predictive Marketing

Perhaps the biggest advantage to real-time performance benchmark monitoring is that it enables you to implement marketing strategies to correct negative trends. For instance; If your real-time results indicate a reduction in the time spent watching your companies opportunity video, you can quickly substitute a different version of your opportunity and monitor the results. The same can be done in response to any of your performance benchmarks. Predictive marketing can play a key role in maximizing your overall success.

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